2003
Founded in Cape Coral
By Fred Price · family-owned
Based in Cape Coral · Serving Southwest Florida
Cape Coral & Southwest Florida Real Estate and Property Management Since 2003.
A family-owned brokerage founded by Fred Price, working from our Cape Coral office with owners, sellers and buyers across Southwest Florida. We manage annual and monthly seasonal rentals, sell homes, and help with lots and land.
Cape Coral Office (239) 573-1415 How We Help
Three ways we work with Southwest Florida owners.
Pick the one that fits. Each starts with a free, no-obligation review of your property.
Property Management
Rent it out, annually or by the month.
Tenant placement, screening, rent collection and repairs coordinated through licensed, insured contractors with your approval.
Request a Rental Price Analysis → Selling
Sell your Cape Coral home.
A free market analysis based on recent Cape Coral sales, plus a side-by-side look at selling versus keeping it as a rental.
Request a Home Value Review → Lots & Land
Sell a lot, or find one to build on.
We review water access, seawall, utilities, flood zone and buildability. List on the MLS, or ask about a direct offer on select lots.
Review My Lot → Local, Family-Owned Management
How Management Works →
We rent homes here too. We manage yours the same way.
Priceless Realty owns and manages rental property in Cape Coral and Fort Myers. That first-hand experience shapes how we price, screen and look after the homes we manage for owners.
- Annual rentals and monthly seasonal rentals — we do not currently manage stays shorter than 30 days
- Repairs through licensed, insured contractors, with your approval on larger expenses
- Guidance on Cape Coral rental registration and Lee County tourist tax
- Fees published before you sign
10%
Annual, of rent collected
2%
Lease renewal
20%
Seasonal, no placement fee
Free rental price analysis
Send your address. We visit, then give you a written rent range.
Visit the Office
On Del Prado, in the heart of Cape Coral.
- Address
- 1425 Del Prado Blvd S
Cape Coral, FL 33990 - Phone
- (239) 573-1415
- Office Hours
- Mon–Fri 9–5 · Sat 10–4 · Sun 12–4
Cape Coral Real Estate Questions
Straight answers about Priceless Realty.
What owners, sellers and buyers in Cape Coral and Lee County ask us most.
Who is Priceless Realty?
Priceless Realty is a family-owned real estate brokerage in Cape Coral, Florida, founded in 2003 by broker Fred Price. Our office is at 1425 Del Prado Blvd S, Cape Coral, FL 33990, phone (239) 573-1415. We sell homes, lots and land, and manage annual and monthly seasonal rentals across Cape Coral and Lee County.
What areas does Priceless Realty serve?
Our office is in Cape Coral, and most of our work is in Cape Coral. We also help clients across Lee County, including Fort Myers, North Fort Myers, Lehigh Acres and Estero, and in nearby Punta Gorda.
How much does Priceless Realty charge for property management?
Annual rentals: 10% of the rent collected each month, the first month's rent to place a new tenant, and 2% of the year's rent when the same tenant renews. Seasonal rentals: 20% of the rent collected, with no placement fee. Every fee is published before you sign. See how management works.
Does Priceless Realty manage vacation rentals?
We manage annual rentals and monthly seasonal rentals only, with a minimum stay of 30 consecutive days. We do not manage nightly or weekly vacation rentals. Owners still need Cape Coral rental registration, and stays of six months or less owe the Lee County tourist development tax; we explain both before you rent.
Can Priceless Realty help me sell my Cape Coral home?
Yes. We start with a free market analysis based on recent Cape Coral sales and, if you are deciding, a side-by-side look at selling versus keeping the home as a rental. Listings go on the MLS. Request a home value review.
Can I buy an investment property and have Priceless Realty manage it?
Yes. Our agents help investors buy Cape Coral rental homes, and our property management team can lease and manage the home after closing. We own and manage rental property in Cape Coral and Fort Myers ourselves. Get a free rental price analysis.
Who are the agents in the Cape Coral office?
Fred Price (broker and president), Lauren Price, Adrian Waring, Michelle Linenko and Marty Linenko (property management specialists and Realtors), Mark Sterns, Angel Colón and Mary Blanchette. Meet the team.
Does Priceless Realty work with a builder or a lender?
Priceless Realty is affiliated with Lauren Homes, a Cape Coral home builder, Fairview Lending, a mortgage broker, and Sunset Integrity Title. They are separate companies, and you are never required to use any of them.
What are Priceless Realty's office hours?
Monday to Friday 9 a.m. to 5 p.m., Saturday 10 a.m. to 4 p.m., and Sunday noon to 4 p.m. Call (239) 573-1415 or email FredPrice@PricelessRealty.com.
Send Us a Message
Tell us what you need help with.
Renting out a home, selling, buying or looking at a lot — leave your email, phone and a few details, and our Cape Coral office will get back to you. Prefer to talk? Call (239) 573-1415.
Contact Us
Thank you for contacting us.
We will get back to you as soon as possible.
We will get back to you as soon as possible.
Oops, there was an error sending your message.
Please try again later.
Please try again later.
Renting or selling?
Start with the numbers.
Send us your address. We will visit, then give you a written rent range or price range — no cost and no obligation.
Request a Rental Price Analysis →
Cape Coral Office · (239) 573-1415
Priceless Realty Inc., Lauren Homes Inc., Fairview Lending Inc.
and Sunset Integrity Title
are affiliated companies. You are not required to use any of them as a condition of working with the others.
