One extra deal a year. That’s the whole difference.
We are a Cape Coral brokerage with a builder, a lender and a property manager under one roof. We are not the cheapest place to hang your license. We are built to be worth more than we cost — and the math is small enough that you can check it yourself.
If you are closing one or two deals a year, stay where you are.
We mean that. eXp, LoKation and Dalton Wade will cost you less than we will at that volume, and you should go there. A flat-fee brokerage is the right answer for a part-time business.
We are built for agents doing $3 million and up who want a builder, a lender and a property manager they can walk down the hall to. If that is not you yet, come back when it is. We will still be here.
Here is the arithmetic we are asking you to check.
The average sale among the top 500 agents working Cape Coral this year is $531,885. Run one side of that at two and a half points:
Now the honest part. A cloud brokerage costs a ten-deal agent somewhere between $14,000 and $19,000 a year once you count the cap, the monthly fee and the per-transaction charges. We cost more than that. Call the difference eight thousand dollars.
One additional closed transaction covers it and leaves you ahead. Not ten. One.
So the only question worth either of our time is whether this brokerage can produce one more deal a year for you than the one you are at now. Three things answer that, and none of them are software.
What actually produces the extra deal
A builder in the family
Your buyer who cannot find the house does not vanish into a builder’s sales office where someone else writes the contract. They build it, and you are on both sides of that conversation.
And you walk into a listing appointment for a tired 1978 pool home with a renovation number instead of a shrug.
A lender who answers the phone
Nationally, 6% of contracts terminate and 12% of settlements are delayed. Financing and appraisal cause most of it. When your lender sits down the hall you find out in week one instead of week six.
A deal that dies in week six costs you the commission, the referral and the sixty days.
A client who does not disappear
The investor who buys a rental leaves most agents’ databases the day it closes. Here they stay a client, you are paid a referral on the management, and when they buy the second one they call you.
One investor can be a decade of business instead of one closing.
In a market this size, reputation is inventory.
We opened in Cape Coral in 2003. We were here through 2008 and we were here through Ian. The title officers, the inspectors, the appraisers, the roofers, the surveyors and the people at the city who review plans know us by name.
That is worth more on a hard closing than any technology stack ever sold to a real estate agent. When an inspection report threatens to blow up your contract on a Friday afternoon, what saves it is knowing who to call — and being someone they will call back.
In a brokerage this small those relationships are not a corporate asset filed away in another state. They are a phone call made from the desk next to yours, usually while you are still standing there.
We do not get paid unless you do.
LoKation earns $99 a month whether you sell anything or not. Dalton Wade earns $129. eXp earns $85 plus a cap. Those are honest businesses, but they are paid for a seat.
We earn nothing until a transaction closes. That is why we are selective about who we bring on, and it is why we will actually work on your business rather than filling a desk. A brokerage paid per seat has to fill seats. A brokerage paid on production has to raise production.
What it costs, in public.
Most brokerages will not publish this. Ask a recruiter at any national brand what you will actually pay and you will be told it depends and invited to a meeting. Here it is:
| Prior-year closed volume | Your split |
|---|---|
| Under $3 million | 80% you / 20% brokerage |
| $3M – $5.99 million | 85% you / 15% brokerage |
| $6M – $7.99 million | 90% you / 10% brokerage |
| $8 million+ sustained | Flat per-transaction plan, by broker approval |
Tiers are reviewed annually on prior-year closed volume. Earn a higher tier and one down year will not cost you it.
Work wherever you want. There is a conference room, a real street address and a printer here whenever you need them, at no charge — a listing presentation across a conference table still beats one at a coffee shop. A private office with a door is $400 a month if you want one. Most of our agents do not.
Your database is yours. It leaves with you if you do.
On most brokerage platforms your contacts, your notes and your conversation history stay behind the day you change shops. That is why half the agents you know keep a second list somewhere the brokerage cannot see.
We do not work that way. Use our systems or use your own. Your database is your property, exportable any time — including your last day, if it ever comes to that. It will be in writing in your agreement.
We have room for two agents.
That is not a sales line. It is the number of desks. When they are taken, this page comes down until someone leaves.
If you are doing $3 million or better in Lee County and you have ever lost a deal to a lender who would not pick up, or watched an investor client disappear after closing, it is worth an hour.
Fred Price, Broker · (239) 573-1415
· FredPrice@PricelessRealty.com
1425 Del Prado Blvd S, Suite C, Cape Coral, FL 33990. Every conversation stays between us.